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You’ve already invested in business applications like Salesforce, Coupa, Hubspot, Microsoft, and a lot more, thinking your business needs them to drive success.
But are you really seeing the ROI you were promised?
Did you just answer no?
Don’t worry, you are not alone.
This is a common scenario faced by organizations that are not realizing the full value from their business application investments.
Who is the actual culprit—software or the people using it?
In most cases, or to be more precise, 99.9% of the time, the problem is not the software but the people using it.
Think about it: A software application has everything you need to run operations smoothly, increase employee productivity, and improve end-user satisfaction.
But despite all that, you’re still not seeing the transformation you expected. This clearly indicates that the issue lies with how users interact with the software, not the software itself.
Therefore, the only way to drive ROI is by ensuring that your users effectively utilize every application in your tech stack. But since they aren’t fully aware of how to do that, what’s the best course of action? Let’s find out.
You’ve Got Two Approaches to Increase Software Adoption
You’ve got two approaches to increase software adoption across your organization.
The first option is to invest in traditional training. For this, you would need to find the best eLearning development team or instructors to design effective learning strategies, enabling your team to understand how to use the application efficiently.
But it’s time-consuming. You need to organize training sessions, schedule time for employees to attend, and hope that they retain the information effectively.
Expensive. High-quality instructors, course development, and training materials come with significant costs. The worst part is that people forget 70% of what they learned within a day. This number often reaches 90% in a week.
Therefore, each time an employee forgets how to perform a task or navigate a workflow, they will have to revisit the training materials. This can quickly become a vicious cycle, leading to low adoption and wasted resources.
So, what’s the Second Approach?
Wouldn’t it be amazing if there were a personal assistant for every user, helping them navigate the software as they work?
This assistant would guide them through complex interfaces, workflows, and compliance processes, ensuring they follow every step accurately. Even if they made a mistake, this assistant would immediately notify them with clear instructions on how to fix it.
Now, you might be thinking—Is that even practically doable and scalable? The answer is simple: Yes, with Apty’s In-App Guidance.
Apty’s In-App Guidance is equipped with smart AI features that provide real-time support within the application. As users navigate tasks, the guidance walks them through each step, helping them complete every function confidently and accurately.
Turn User Into a Power User, Utilizing the Full Potential of an Application & Driving Real ROI
With Apty’s In-App Guidance, every user becomes a power user. This means they fully understand and use the entire range of features the software has to offer, mastering every aspect of the workflow to ensure maximum efficiency. These users can navigate the application without hesitation, know exactly what to do in every situation, and can solve problems independently, without relying on constant training or support.
For business owners, this means greater efficiency, higher productivity, and a more engaged workforce that is driving tangible business outcomes. Here’s how Apty makes every employee a power user:
Accelerated Onboarding & Reduced Training Costs
Think about how much time you’ve spent onboarding new employees or training your team to use your business applications. Traditional training methods often leave employees confused and overwhelmed.
Apty transforms this process by providing real-time, in-app guidance, which helps users get started immediately. Instead of undergoing lengthy training sessions, employees can learn while performing their job duties.
For instance, when an employee logs into a CRM system like Salesforce, Apty guides them step-by-step through creating a new lead, filling out essential fields, and setting up follow-up reminders, all within the app.
Result: Onboarding time is reduced by 50%, and users are already contributing more quickly because they don’t have to wait for training or waste time searching for help.
Error Reduction & Compliance Assurance
One of the biggest issues with underutilized software is that employees often fail to follow the correct steps or overlook important actions, resulting in errors. Apty helps users avoid costly errors by providing real-time validations. For example, when a user enters financial data into an ERP system like SAP, Apty can instantly flag any missing information or incorrect values before they submit.
Result: This reduces errors by 30%, ensuring that critical business processes, such as order processing or financial reporting, are completed accurately and on time, thereby minimizing costly mistakes and compliance risks.
Boosting Productivity from Day One
Apty empowers users to complete tasks quickly and efficiently. This means users get AI-driven process tips that help them optimize their workflow. Let’s say an employee needs to complete a multi-step task, such as updating client records across Salesforce and HubSpot, or processing purchase orders in Coupa. Instead of jumping between screens and struggling to remember the right steps, Apty will offer context-sensitive tips that guide users through the workflow, step-by-step, in real-time.
Result: Users can complete tasks faster and more efficiently, eliminating digital friction and making sure they don’t waste time searching for how to complete a task, just like a seasoned user. This has a direct impact on productivity, and business owners see quicker task completion times across the team.
Continuous Optimization
Apty ensures that users don’t stop at mastering just the basics, unlike many in-app guidance tools. Rather, it helps teams to continuously optimize workflows using analytics and GenAI to identify where users are struggling or where processes can be improved.
For example, suppose an employee frequently spends excessive time on a specific step of an inventory management system. In that case, Apty will identify the bottleneck and suggest ways to expedite the process.
Result: Continuous monitoring helps optimize software usage, ensuring your applications remain relevant and efficient. Over time, employees refine their workflows and become more effective, resulting in a higher return on investment (ROI) from your software.
Cross-Application Assistance
Users don’t just excel in one application; they can navigate across different tools in your tech stack with ease.
For example, if a user needs to update a customer record in Salesforce but then needs to pull reports in Microsoft Dynamics or Oracle, Apty’s cross-application guidance ensures that the user receives consistent, contextual support, regardless of which app they are working in.
Result: This seamless integration between different tools maximizes the value of every business application in your tech stack. Users don’t feel bogged down by switching between systems and can stay productive across all the software they use, ultimately driving better business outcomes.
In short, Apty’s In-App Guidance ensures that your software investments are being fully utilized. Instead of seeing your employees struggle with applications, you’ll see them thrive, becoming proficient at using the applications that make your business more productive and cost-effective.
Conclusion
Simply using software occasionally isn’t enough. To really recover every dollar you’ve spent on your business applications, your team needs to use them to their full potential. This is where Apty’s In-App Guidance comes in.
Apty provides real-time, easy-to-follow support directly within the application, helping your team stay on track, avoid mistakes, and maximize the value of their tools. Whether it’s guiding them through a complex task, ensuring they fill out every necessary field, or helping them navigate multiple systems, Apty ensures users don’t miss a beat.
The outcome? Faster onboarding, less wasted time, fewer errors, and better returns on your software investments. With Apty, your business applications aren’t just tools—they’re powerful assets that deliver results.
If you’re ready to stop leaving value on the table and make the most of your software, Apty’s In-App Guidance is the solution you need. It’s time to turn your users into confident, efficient power users and get the full value of every dollar you’ve spent on your applications.
Let’s make it happen.
Don’t settle for underperforming software. Transform how your team uses business applications and maximize your software’s ROI with Apty’s in-app guidance. Contact us to speak with our experts and schedule a demo today.
