Table of Contents

The Challenge:
When Mattel rolled out a global replacement of their HR system (Workday HCM), employees struggled to adapt. Internal processes lacked consistency, support tickets spiked, and onboarding became fragmented. Teams spent more time troubleshooting than driving HR value.
The Apty Shift:
Mattel partnered with Apty to simplify HR process adoption and onboarding. Together, they:
- Identified 30+ high-impact business processes
- Delivered multilingual guidance across 6 languages
- Empowered employees with self-serve onboarding and task clarity
- Embedded real-time guidance directly in Workday
Without Apty, employees lacked clarity and support during critical HR transitions. Apty turned confusion into confident execution—at scale.


The Outcomes:
- 90% platform utilization within 60 days of Workday launch
- Significant drop in support tickets
- Faster onboarding for 9,000+ global employees
- Greater confidence from leadership in HR data accuracy and process consistency
”Apty didn’t just help us adopt Workday—it changed how we deliver HR services across the company.
— Global HR Operations Leader, Mattel
Want to see how?
Download the full case study to see how Mattel transformed HR adoption across their global teams.